Creative Portfolio: Year Two

Social Media Journalism

The name says it all, ‘Social Media Journalism’ which is why we were tasked with generating a news report that would be suited to social media. During the weeks in the lead-up to this assessment, my family had a trip booked for a weekend away up in Gulgong, for a swap meet, about 20kms just shy of Mudgee which I thought was perfect for this assessment.

This assessment was simple, generate three social media posts for Facebook, Instagram and Twitter and a Facebook Live on a topic of your choice.

All posts went well, except for the Facebook Live which was my fault. It wasn’t the Live that was the problem, it was the connection. If I had ensured my connection was stable before I chose to go Live I wouldn’t have lost 30 seconds of the video. By the time I realised though, it was too late as we had already hit the road to go home.

All of the other posts were great though!

Instagram Post

“#mudgeeswapmeet is only two months away and as the clock counts down we take a look at some of the amazing treasures that were up for grabs at the #gulgongswapmeet earlier this month! #whatson #buyswapsell #gulgong #mudgee #flashback #trashandtreasure” 

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Facebook Post

The day of the Swap Meet was also Remembrance Day, which is why I chose to focus my Facebook Post not only commemorating the day but also showcasing an old desk calendar we had found at the swap. My Lecturer loved it and showed everyone.

The Facebook post read;

On the 11th hour on the 11th day of the 11th month, 100 years ago, the guns on the Western Front fell silent after more than four years of continuous warfare.

Today we honor their spirit by commemorating the lives of people who gave the ultimate sacrifice fighting for our freedom in service of our nation. We will remember them. #gulgongswapmeet 

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SPOT – Art, Design and Cultural History 

Welcome to Spot, Sydney’s newest nightclub experience. Spot standing for Spotify.

For our Art, Design and Cultural History Class we were tasked with creating and designing an event that fit under both the Art and Design elements that we had just learned over the past 12 weeks and one that also fit into the Digital Media World as we are a Digital Media course after all.

Spot, is new and has never been done before. Spot is Sydney’s newest nightclub experience that lets people pick and choose their own music from each curated playlist on the wall, by placing into a line up of songs. Spot also allows users to take home their playlist by scanning the QR code next to their new playlists.

Although Spot is just an idea, it is definitely something that we would like to take further and was a success in our ADCH class.


Advanced Digital Design 

Mercer Motors is a local Used Car Dealership family-owned by my God Father.

With no website, current logo or any advertisements, when I was told I had to approach a business and design a style guide for my Advanced Digital Design Assessment I instantly knew what to do.

For this task, we had to create a website landing page, a digital poster, two web banners, and three logos, an abstract one, a pictorial and a wordmark. Used Car dealership logos are usually all the same designs, they all have a standard wordmark with a car directly above the logo.

I knew I had to somehow make Mercer Motors stand out. Which is why I wanted all three logos to resemble their slogan. ‘Quality Cars at affordable prices’.

The Style Guide overall I believe suits the brand well and was created using the Adobe Creative Cloud Suite.

Gemma Healey Mercer Motors Style Guide


Logo 1


Using the Adobe creative cloud suite I constructed an M that I split into three resembling a tick in the middle for ‘quality cars’, this would become my abstract logo.



MM Pictorial logo design 1

I essentially didn’t want to take away the meaning of Mercer Motors by designing a pictorial that no one would understand and came up with the above pictorial.

I sourced my inspiration from Pinterest from a few pinboards and loved the idea of a car and a key and after some playing around with the two in Adobe Illustrator I came up with this design, which my client favoured.





Web Landing Page 

The web landing page is designed to be as modern, simple and as easy as possible for the consumer to use and navigate around. The tab at the bottom of the page has been designed into a slide show where the consumer will be navigated and directed to the most frequently visited pages making it a unique experience every time they visit the Mercer Motors website.

The website will also feature a 15-second car valuation form where consumers will be able to briefly enter in details about their car to be sent off for a valuation price of the car.

Web page

Digital Poster

These are Digital Poster and the Web Banners created for Mercer Motors. As they are not your typical car dealership, I wanted to create an advertisement that would fit in with their brand. I created a series of posters with search bars all with different words that are common for users looking for cars to search up. Each word also not only represents the style of the images but I believe they also the brand as well.

Digital poster mock up

Web Banners

Google Ad Word AdvertisementWeb banner 2 edit

Facebook AdvertisementWeb banner 3

Story and Narrative 

Spotify poster 

Let me ask you this? If you had to choose one song to listen to for the rest of your life what would it be? Mine would be Break Free by Queen. The irony huh?

In groups, we were tasked with creating an advertising campaign that would revolve around the art of storytelling. After a few ideas and some class discussions, we had come up with the idea of campaigning an advertisement around Spotify, with Apple or in this case ‘Pear’ the bad guys ruling the city of Sydney under a cruel dictatorship.

Our target audience was Sydney, so it made sense for us to turn Sydney into a dystopian society. Our story was based around three characters all with a different character archetype (there are twelve archetypes to be exact) with the character that I designed being apart of the ‘Rebel’ archetype as she tells the people of Sydney about the outside world and how there is more than just one song out there.

Together with her two friends, they plan to go against the pear dictatorship in claiming back the City of Sydney with the help of Spotify who gives the town back their freedom.

Dystopian world - spotify Final

Copy Writing

Part A

Part B

Part C

Brochure PART D page numbers

It’s safe to say that the first eight weeks into Copy Writing was intense. Our first lesson and we had to draw both a brand name and sound from a hat. I was lucky enough in the sense that I drew out a number of sounds under the same category and Kmart. However, the sound I chose to stick with was crash.

This task, although it seemed easy at first was harder than it looked. Over the eight weeks, we had to create a series of advertisements relating to both the brand and the sound without losing clarity. Each week was different. Photo only with up to five words of copy, copy only, outdoor advertisement and a brochure. For me personally, the hardest thing was relating them all together. I had come up with a baby sleeping for Kmart manchester (the idea “crashed” that’s where the sound came in) for the first one without realising that every part had to relate in the end to put into a portfolio.

Initially, I had come up with a few ideas, but after some much-needed feedback and a few tweaks I had come up with 4 designs that all correlated with each other.

The two images below are just some of the designs I workshopped using Canva before coming up with the ideas above in the hyperlinks.

All four parts were marked on, how well they related to each other, how well we applied the KISS (Keep It Simple) and the RAIDA (Relevance to the brand, Attention, and Desire)  Principles.

Workshopping ideas;

Bus Stop Billboard MockUp FinalPart A

Content Strategy

Bite, is an all-natural zero waste toothpaste tablets start-up company.

As told by Google, ‘Content strategy refers to the planning, development, and management of content—written or in other media’

The one thing that attracted us to Bite was the fact that they were a zero-waste toothpaste in locally sourced and imported from Australia.

In a group of three, we came up with a strategy to sell Bite and generated a series of ‘mock’ content that we believe was not only on-brand but would also reach a different target audience, one that they weren’t targeting to, that being a much older demographic of between 35+ year old women as their current target audience is 20-30-year-old females who are all for sustainability.

My role in this assessment was to create a series of animated gifs for Instagram as they would flash ‘Bite for sustainability’ a play on ‘right for sustainability’ I had also created a number of hashtags relating to each gif that were all on brand and the right fit for Instagram including #biteforsustainability #rightbite and some more trending hashtags such as #plasticfree #environmentallyfriendly to get them recognised across the globe.


Content Strategy Rhonda and Ketut

In order to gain a full understanding of what exactly content strategy was, we had to pick a campaign and research what had made it successful.

And lucky you’re with AAMI am I right? Well… actually I’m with Shannons.

Who could not forget the classic Rhonda and Ketut campaign? Let’s take it back to just shy of 10 years ago to 2012.

While traditional forms of media played a huge role during the overall campaign period, Social Media had a lot to do with it’s the nationwide conversation, with unknown fans creating their own fan facebook pages, maximising reach across the world.

It’s safe to say that the height of this campaign would never have happened without social media.

Relevant Disruption and Global Engagement 

Anti-Vaxx Movement_RDG305_AleciaGemmaShaeEmma

Vaccine Hesitancy

Vaccinations are a very controversial topic at the moment. Every day you are always hearing about another crazy case of how someone refuses to vaccinate their child or won’t, due to common misconceptions.

For our final Relevant Disruption and Global Engagement assessment, we had to come up with a social campaign that would disrupt the current world we live in, so we decided that what a better disruption to do then introducing the plaque doctor and the Quarantine station back into our lives to show off the consequences of not vaccinating your children.

Being such a controversial topic and not wanting to be physically or verbally abused we decided that our best option for the disruption would be to stay within the college and section off our student lounge, separating ‘sick students from the healthy ones’ and to also have one us dress up as the plaque doctor asking students a series of questions about vaccinations.

I won’t go into to much detail about the events on the day however, what I will say is that our disruption was an overall success. After posting a warning message to students via our college Facebook page the night before, the next morning I had received two messages, a phone call and an email advising me to take it down as it would place fear into the students as they would believe that there were actual measles on the College. As for our mock plaque doctor, ‘he’ was a success as well. We had most of the students run a mile.

It was a great morning and an overall successful disruption.

Major Project

Gemma Healey Project Proposal MP

Major Project Research

It’s an end of an era, my college days are almost over and as a result, I am in the process of designing an App for my Major Project.

My original idea for my major has changed. I was once doing a children’s inspired Star Wars Story Book for Children living with Type 1 Diabetes but after some hefty research and discussions with my mentors, my idea has shifted to an App for Adolescents living with Type 1.

I had discovered through my research that there is already so much out there in regards to helping children come to terms with Type 1 Diabetes. However, there is a gap in the market for adolescents and Type 1 Diabetes as there is currently not enough support out there for them.

Although I haven’t finished the App, I am wanting it to be a place where they can meet like-minded people, share different events, discuss problems and share challenges they may be facing. So far the teenagers I have spoken to about their disease are all private with managing their diabetes and have told me that everything they received as a child or pre-adolescence was too childish for them and if they had an app or a book back then that was more fitted to their age they wouldn’t be as private as they are today.

The App is still in the development stages however, I am wanting the app to be open to adolescents with both Type 1 and without. Those without have told me that they think the App is a great idea and they would use it as well if it existed to learn more about the disease. The user experience will also be different for those with Type 1 and those without with an additional diary section and how to manage the disease and other challenges faced with Type 1 for those with Type 1.

The communities they create online will also be kept small with no more than 30 in order to gain the most experience from the App.

I am not finished designing it yet, but I honestly can’t wait to share the finished product with you. Here is a snippet so far what it will look like using XD. These are just the sign-in pages for now.

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